Okay so yesterday I had this killer idea for a new mastermind community brand. Fired up, right? Needed a logo that wasn’t just pretty, but screamed what it was about – smart people solving big things together. Hit up Fiverr first, like you do.
The Fiverr Frustration Begins
Typed in “logo design expert”. Bam. Millions popped up, all promising the moon. Started clicking profiles. Felt dizzy fast. Some focused on tech, some looked cartoonish, others felt way too corporate. Couldn’t figure out who actually understood “mastermind community vibes“. Scrolled for what felt like hours. Clicked message buttons, asking “Do you get what a mastermind is? Like, think group of sharp folks…” Got a lot of “Yes I can do all logos!” back. Super vague. Not promising. Started losing hope fast.
Hitting Reset – Narrowing It Down
Took a deep breath. Coffee helped. Decided I needed to get way more specific. Instead of “logo expert”, I searched for “community focused logo design”, “intelligent brand symbol”, even “mastermind group branding”. Way better! Fewer results, but actually looked relevant.
Ditched the star ratings for a sec. Went hunting inside profiles:
- Read every sample gig description: Did they mention “collaboration”, “community”, “leadership”, “group intelligence”? Skipped the ones only shouting “cheap”, “fast”.
- Dove hard into portfolios: Scrolled every image. Ignored the fancy coffee cups. Focused: Did they have anything that felt even remotely like smart people together? Found maybe three profiles where the designer actually showcased logos for coaching groups, study circles, learning hubs. Progress!
- Messaged Short & Sharp: No more “can you do it?”. Messaged those three directly: “My project: Logo for a mastermind community – think collective intelligence, smart professionals collaborating. Based on your portfolio example XYZ, can you create something with that vibe?”
The Wait & The Win
Waited nervously. Two replied quickly. One actually sent back a quick sketch concept inspired by their past work, saying “Like this direction for a smart group?”. Ding ding ding! He got it! Saw the visual connection to the example I referenced. He asked the right questions about the members, the feeling. We clicked.
The other one… just sent a generic price list. Dropped him fast.
What Actually Worked
Here’s the kicker:
- Forget “experts”: Everyone claims it. Useless.
- Search Specific Keywords: “Community logo” “intelligent brand symbol” saved my skin.
- Judge Portfolios Ruthlessly: Look ONLY for projects like yours. Ignore the rest.
- Reference Their Work: Pointing at a specific design in their portfolio tells them instantly what you want. Magic trick.
- Ask Tight Questions: Forget “Can you design?”. Ask “Can you design THIS (pointing to specific style/example) for THIS purpose?”. Weed out nonsense fast.
Woke up this morning to first drafts that actually feel like a mastermind community logo. It’s not perfect yet, but the vibe? Nailed it. Took way longer than expected, but skipping the keyword hunt and hoping an “expert” would magically get it? Disaster recipe. Getting super specific early saved my ass.
